About US

Cardify is unlocking the what and the why behind consumer spending

About

Cardify

Cardify unlocks consumer spending data to provide answers to key business questions. Our near real-time insights allow our partners to make quick decisions by detecting early changes in consumer trends. Our data is supplied by our parent company, Drop.

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About

Drop

Drop is a mobile rewards platform that connects members to brands and experiences through exclusive offers, games, and engaging surveys. Drop is backed by world-class investors including NEA, HOF, Royal Bank of Canada, Sierra Ventures, and White Star Capital.

Drop's website →

Our data set:

Our access to qualitative and quantitative data sets us apart and allows us to dig deeper.

SURVEYS

Ability to target specific audiences based on spend and demographics through Drop's direct relationships with consumers that supply our data.

SPEND DATA

Drop represents a dynamic, growing panel of consumer-permissioned, anonymized transaction data in the US and Canada.

Stories uncovered from our data

Consumer Finance series

Part 1: The real impact of COVID-19 on income

June 4, 2020

COVID-19 Report

Home improvement and the surge in DIY

May 19, 2020

See all reports →

Stats from our data panel:

75%

Gen Z and Millennial

80%

College education

$65k

Average income

$2,100

Average monthly transaction volume

2.4 yr

Average look back window

$37B

Total transaction volume

From time to time, we generate free reports and other forms of content for the public. The data within these insights and reports are always normalized against any material skews in our panel demographics.

Why our data:

Market validated database with a growing millennial audience

Low latency of data provides near real-time answers

Balanced geographical representation with strong unbiased coverage across US and Canada

Near 360 degree view of transactions, capturing spend across multiple cards

Ready to see how our data can uncover answers for your business?