About US

Cardify is unlocking the what and the why behind consumer spending



Cardify unlocks consumer spending data to provide answers to key business questions. Our near real-time insights allow our partners to make quick decisions by detecting early changes in consumer trends. Our data is supplied by our parent company, Drop.
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Drop is a mobile rewards platform that connects members to brands and experiences through exclusive offers, games, and engaging surveys. Drop is backed by world-class investors including NEA, HOF, Royal Bank of Canada, Sierra Ventures, and White Star Capital.
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Our data set:

Our access to qualitative and quantitative data sets us apart and allows us to dig deeper.
Ability to target specific audiences based on spend and demographics through Drop's direct relationships with consumers that supply our data.
Drop represents a dynamic, growing panel of consumer-permissioned, anonymized transaction data in the US and Canada.

Stories uncovered from our data

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Stats from our data panel:


Gen Z and Millennial


College education


Average income


Average monthly transaction volume

2.4 yr

Average look back window


Total transaction volume
From time to time, we generate free reports and other forms of content for the public. The data within these insights and reports are always normalized against any material skews in our panel demographics.

Why our data:

Market validated database with a growing millennial audience
Low latency of data provides near real-time answers
Balanced geographical representation with strong unbiased coverage across US and Canada
Near 360 degree view of transactions, capturing spend across multiple cards

Ready to see how our data can uncover answers for your business?

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