See changes in consumer trends as they happen
Cardify surfaces ethically sourced data from our core marketing business, giving investors a safe and conscientious way to gain valuable insight into consumer's spending. Our consumers engage with our parent company Drop's direct merchant network for rewards in exchange for access to their transaction data and their opinions via surveys.
Row Level Data
PII - Cleansed row level data highlighting both credit and debit/checking transaction, income, and demographic details for a growing panel of opted-in consumers. Now includes enhanced merchant tagging for over 300 tickers.
Model ready aggregated data available on a daily basis across all tickers with point in time curation. Data is run through a normalization process that selects a dynamic subset of users, eliminates outlier transactions, audits and removes duplicate transactions and applies business logic to mapping protocol based on machine learning and reg ex matching.
Analyst Reports Report
Custom or Standardized category reports with basic commentary. May also include survey data. Bespoke analysis/report leveraging our data products.