Unlock the what and the why behind consumer spending
Our market validated data, allows us to provide market measurements of a growing millennial audience. Over 800,000 consumers engage with our parent company Drop's direct merchant network for rewards in exchange for access to their transaction data and their opinions via surveys. With this data we provide a 360 degree view of the transactions across multiple cards with a balanced geographical representation, providing both quantitative and qualitative analysis of the market.
Visibility into your competitors performance and data at a consumer, time and geographic level. Ability to execute cross-purchase analysis and dive into consumer loyalty.
Custom built dashboards that provide you a clear view of each KPI you are interested in.
Market Share Dynamics
Understand your consumer's purchase behaviour through key metrics such as share of wallet providing the source of volume and diagnostics analyzing ATV, frequency and customer growth.
See the impacts another industry of your choice has on yours in real-time. Allowing you to analyze the interaction between your industry and other non-direct competitors at a deeper level.